Friday, December 27, 2019

Business Ethic for Tesco Problem - 3001 Words

1.0 Introduction This report is aimed at the ethical dilemma faced in Tesco. Tesco is one of the biggest food and grocery retailers in the world. Recently Tesco had approximately 4,811 in the world and it employing over 470,200 people. Moreover, Tesco also provided approximately 7,000 products, it including food and non-food products (Tesco, 2012). This report is on all pertaining to Tesco ethical issues. The main dilemmas that are facing by Tesco are the product and service problem and these dilemmas are invented through environmental scanning analysis. 2.0 Tesco Ethical Dilemmas Tesco Malaysia is one of the biggest hypermarkets in the Malaysia market. Besides that, it is also one of the hypermarket which facing the daily ethical†¦show more content†¦They will choose other hypermarket rather than carry the heavy stuff by themselves. Tesco should aware and take action about this issue seriously thus narrow this issue. Besides trolley problem, the washroom issue is also a seriously issue that always complaint by customers. 2.2.2 Washroom Problem Washroom is the important asset in any mall or hypermarket, if the consumer went to dirty washroom, he may think that the mall is unclean and smelly. Tesco’s washroom is facing the problem of unclean and lack of tissue paper. The washroom is very unclean and smelly, and no one come to clean up for a long time. It will cause the customer disgusting and the customer may turn away. Therefore this may damaged the image and the goodwill of Tesco. Moreover, Tesco’s washroom is also lack of tissue paper. Perhaps this is not the fault of Tesco. Some customer might take away the whole tissue paper because of their selfish. However, Tesco must also take up their responsibilities to fulfill the needs of customer. For example the tissue paper in washroom was finished, when the customer is using and found out there is no tissue paper, he will very upset and complain to the facility department, it will affect the image of Tesco. Whereby, Tesco should refill the tissue paper in a shor t time for other users. 3.0 Solution for Tesco Dilemma Every single organization exists of dilemma no matter how large is theShow MoreRelatedTesco and The Horsemeat Scandal1413 Words   |  6 PagesIntroduction This essay attempts to critically evaluate Tesco with regards to the Horsemeat Scandal. The aim is to critically asses this event through the application of theories and readings. A brief background on how the scandal arose will be provided. Key question that must be asked are did Tesco misbehave at all? And if they did, how could they have been able to justify their actions to themselves? According to Cooper and Owen (2007) accountability is a somewhat unclear term. This is not becauseRead MoreExplain the Ethical Issues a Business Needs to Consider in Its Operational Activities863 Words   |  4 PagesBy Syriah Grossett Unit 37 P1 Task 1 (P1) Explain the ethical issues a business needs to consider in its operational activities What does business ethics mean? Business ethics is a form of applied ethics it deals with ethical rules and principles within a business or commercial context, the various moral or ethical problems that can arise in a business setting, and any special ethical duties or obligations that apply to people who are engaged in commerce, including workers and managersRead MoreBusiness Ethics Are Moral Principles1683 Words   |  7 PagesBusiness ethics are moral principles that guide the way a business behaves. Business ethics is a form of applied ethics that examines ethical principles and moral ethical problems that arise in a business environment. Tesco PLC is a British multinational general merchandise and grocery retailer. Tesco is the third largest retailer in the world measured by profits. It has a chain of stores in 12 countries across Europe and Asia; grocery market leader in the UK. [1] https://en.wikipedia.org/wiki/TescoRead MoreTesco Case Analysis : Tesco1417 Words   |  6 PagesTesco Case Analysis Tesco is a worldwide grocery store chain of British origin that has used a democratic leadership style. Their employment philosophy is: â€Å"We believe in treating others with respect, with everyone having equal opportunities to get on, ensuring Tesco is a great place to work† (Fayol). â€Å" The four functions of management include planning, or deciding upon business goals and the methods to achieve them; organizing, or determining the best allocation of people and resources; directingRead MoreB122 TMA01 Macro environment1326 Words   |  6 Pagesï » ¿ TMA01 B122 An introduction to retail management and marketing Mathew Dean PI: C8594876 Tesco: Macro-environmental forces analysis report Contents Page Pages Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Part 1 a) Retail business and the sector it operates†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 b) PEEST i. Political†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........................... 4 ii. Economic†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 iii. Ecological/physical†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreThe Financial Performance Of Tesco Plc1467 Words   |  6 Pagesperformance of Tesco PLC over the past 5 years (2010 to 2014). Background Company Information Tesco was founded in 1919 by Jack Cohen, he originally started up his business as a market stall selling surplus groceries in the East End of London. The company is now not only a grocery store but also a general merchandise retailer, selling clothes, furniture, electrical items and wide range of other products and services including Tesco Bank, Tesco Mobile, and Blinkbox video on demand service. Tesco currentlyRead MoreSwot Analysis : Corporate Scandals1395 Words   |  6 PagesCorporate Scandals In this essay will be evaluated the reasons that lead corporate such as Ahold and Tesco to overstate their financial records occurred at different periods of time but presenting the same cause such as management misconduct and a fraud in financial records. There is a concern about ethics of organizations and ethical behaviour in recent year in the capital market and this issue has become the main focus of the regulations bodies. The corporate governance role it does not seemRead MoreCompanies Should Be Controlled And Directed Accordance With A System Of Good Corporate Governance And Ethical Business Principles1899 Words   |  8 PagesCompanies should be controlled and directed in accordance with a system of good corporate governance and ethical business principles. It is through creating this corporate governance framework that a company can ensure effective business practices and corporate success. The demise of an international retailer, Ahold, was the result of an absence of such corporate governance mechanisms and in turn corporate malfeasance. The Ahold financial scandal emerged in February 2003 when accounting irregularitiesRead MoreUkessays3466 Words   |  14 Pagesukessays.co.uk http://www.ukessays.co.uk/essays/marketing/tesco.php Tesco: Marketing at Tesco The essay examples we publish have been submitted to us by students. The essays are the students work and are not examples of our expert essay writers work. READ MORE Get a quote for your own custom essay here... Share/download essay: Company Description: Tesco started life in 1919when Jack Cohen started selling surplus groceries from a stall in the East End of London. Mr Cohen made a profit of  £1Read MoreEthical Issues Of Recruitment And Selection1527 Words   |  7 PagesEthics is moral principles that govern a person s behaviour or the conducting of an activity. The main ethical issues in recruitment and selection are asking candidates the same question. Ethical issues are a problem or situation that requires a person or organization to choose between alternatives that are judged as right (ethical) or wrong (unethical). Ethical issues in recruitment and selection are that applicants are to be hired based purely on merits such as knowledge, skills, and ability

Thursday, December 19, 2019

Analysis of the Emancipation Proclamation Speech - 1339 Words

The Emancipation Proclamation speech was actually intended for most of the people that would free the slaves, not to the slaves. According to Rollyson the proclamation was not intended for the slave, blacks, or former slaves. The â€Å"Emancipation Proclamation† speech was during the Antislavery Movement or what some people call it the Abolitionist Movement, during the 1960s. The main leaders of the abolitionist movement were Abraham Lincoln and Fredrick Douglas. The point of Lincoln writing the speech about emancipating the slaves was to free the slaves and win the civil war. Lincoln had written a speech named The Emancipation Proclamation. He wrote this speech and signed it in January of 1863, in Washington, D.C. The theme of the speech†¦show more content†¦He prudently took advantage of the exigencies of war to maneuver the nation toward his moral goal (Johnson and Guelzo). This illustrates that Lincoln wanted to get the Emancipation Proclamation address out in the world really quickly, so that he could eventually win the civil war and also try to end slavery for that little period of time. The author Abraham Lincoln had many purposes of writing the speech about the emancipation of the slaves. Lincoln most likely had many reasons to write this speech, but there was one main reason that stood out the most to Majerol. Lincoln signed the Emancipation Proclamation to transform the nature of the civil war such as, helping the Union secure victory in the civil war. In addition, it had freed the slaves in all of the confederate states but not in the Union states because he did not want to lose his support in the northern states. If Lincoln would have freed the slaves in the entire United States of America he would have lost all of his supporters in the north that had slaves. In addition he would have lost the civil war because of his lack of troops. It authorized the enlistment of free blocks for armed service, free slaves from farms (Majerol). Therefore, Lincoln signed the â€Å"Emancipation Proclamation† because he wanted the support of the blacks so that they could join and help them win the civil war. Lincoln signed the proclamation because he knewShow MoreRelatedEssay on I have a dream748 Words   |  3 Pagesof King’s speech â€Å"I Have a Dream†. The speech â€Å"I Have a Dream† was delivered by Martin Luther King on the occasion of the centenary celebrations of Abraham Lincoln’s Emancipation Proclamation on 28th August 1963. The speech was dramatically delivered on the steps of Lincoln Memorial and it was witnessed by about two million people. This speech is often considered to be one of the greatest and notable speeches in history and the top American speech of the 20th century. A careful analysis of the speechRead MoreRhetorical Analysis Of Martin Luther Kings I Have A Dream Speech1230 Words   |  5 Pages Rhetorical Analysis Essay on Martin Luther King’s â€Å"I have a dream† speech Professor Hailemarkos Worke ENGL 102 Sefra Belay September 29, 2017 Rhetorical Analysis Essay In Washington DC, on August 28, 1963 was the day that Martin Luther King, Jr. gave his â€Å"I have a dream† speech. According to Kennedy X.J., et al. in their book, The Brief Bedford Reader, Martin Luther King was an American Baptist minister who became the first president of the Southern Christian Leadership ConferenceRead MoreA Rhetorical Analysis on Dr. Martin Luther King’s â€Å"I have a Dream†1051 Words   |  4 PagesDream†. On August 28, 1963, at the Lincoln Memorial, this revolutionary civil rights leader through his stirring speech epitomized an objective for the black inhabitants of the America. His speech had the rationale to move billions of Americans to stand up for the rights of the blacks. The social and racial segregation of that segment of time brought a huge response to the overpowering speech which gave the â€Å"black activists a vision for the future† (Anson L.). â€Å"I have a dream† is predominantly lookedRead MoreRhet orical Analysis I Have A Dream767 Words   |  4 PagesShelly Ahmed Deborah Williams Rhetorical Analysis 04 November 2017 â€Å"I Have a Dream† The March on Washington for Jobs and Freedom took place in Washington, D.C. on August 28, 1963. There was about 250,000 people in attendance. It was the largest demonstration ever seen in the nations capital, and the first to have a lot television coverage. Dr.King uses the bible to receive an emotional reaction and connection from the audience as The glory of the Lord shall be revealed and all flesh shall seeRead MoreEssay on The Kings Dream1588 Words   |  7 Pagesaddressed a speech that he had written and spoke of it at the Lincoln memorial in Washington D.C on August 28, 1963. In King’s â€Å"I Have a Dream† he motivated and touched not only African Americans but white folks as well in the world and in the crowd. His speech delivers a powerful message during the Civil Rights Movements by using rhetorical devices of metaphor and allusion. King’s speech was given on August 28th, 1963. His purpose was to endorse freedom for slaves. He begins his speech with the emancipationRead MoreA Rhetorical Analysis: of I Have a Dream Essay1484 Words   |  6 PagesIn Martin Luther King’s I Have a Dream speech, King makes use of an innumerable amount of rhetorical devices that augment the overall understanding and flow of the speech. King makes the audience feel an immense amount of emotion due to the outstanding use of pathos in his speech. King also generates a vast use of rhetorical devices including allusion, anaphora, and antithesis. The way that King conducted his speech adds to the comprehension and gives the effect that he wants to rise above the injusticesRead MoreAbraham Lincoln’s Gettysburg Address1528 Words   |  6 Pagesviews change drastically over the years? Was he pandering to certain voter blocs, or did he really have a change in his beliefs? Lincoln seemed to get bolder by how successful th e Union was in the war. Prior to 1863, he was meek and timid with his proclamations. After Grant took over the military and adopted a Clausewitzian stance to the war— it is a concept that views militaristic action as an extension of political goals—the Union was seeing more pronounced victories: this is surprising because theRead MoreCritical Analysis of I Have Dream838 Words   |  4 PagesMartin Luther King s I Have a Dream: Critical Thinking Analysis Charles Briscoe PRST 3301 16 October 2012 In Martin Luther King Jr. s seminal 1963 speech I Have a Dream, King uses a number of critical thinking processes in order to present his argument. On the steps of the Lincoln Memorial, at the height of the Civil Rights Movement, King delivered a speech that is remembered now as one of the most significant pieces of oratory in the 20th century. His call was for blacks and whitesRead MoreLincoln And Abraham Lincolns I Have A Dream Speech956 Words   |  4 PagesMartin Luther King Jr. asserted, â€Å"Darkness cannot drive out darkness, only light can do that. Hate cannot drive out hate, only love can do that.† Martin Luther King Jr. was an astute abolitionist who performed a vital speech called I Have a Dream. There is another well-known speech just like this one by Abraham Lincoln called The Gettysburg Address. After attentively analyzing, comparing, and contrasting these two fundamental speeches in history, the readers have developed a question: how are theseRead MoreMartin Luther King s I Have A Dream Speech961 Words   |  4 PagesMartin Luther King Jr.’s Historic â€Å"I Have a Dream† Speech Dr. Martin Luther King’s â€Å"I Have a Dream† speech was written and delivered on August 28, 1963, on the steps of the Lincoln Memorial and remains one of the most historically influential and world-changing speeches of all time. Fifty-two years later, this speech is considered to be one of the best persuasive speeches ever delivered. Dr. King is not only attempting to persuade his audience to understand the plight of minorities in the United

Wednesday, December 11, 2019

Discuss the Role of the Concepts of the Seduced and the Repressed for Understanding the Place of Consumption in Contemporary Consumer Society Essay Example For Students

Discuss the Role of the Concepts of the Seduced and the Repressed for Understanding the Place of Consumption in Contemporary Consumer Society Essay ESSAY PLAN Environmental unsustainability / Vivienne Brown p. 115 Discuss the role of the concepts of the seduced and repressed for understanding the place of consumption in contemporary consumer society. This essay will give two sides to Bauman’s concepts and address the implications in order to ascertain whether or not the roles of these concepts do help us to understand the place of consumption, in what is increasingly being referred to by many social scientists as a consumer society. Consumer society is a term used by many social scientists, including Zygmunt Bauman, when referring to contemporary Western society. Hetherington argues that the conceptual shift away from the term ‘industrial society’ to ‘consumer society’ stemmed from the decline in traditional manufacturing industries in the 1980’s. This resulted in an increase in employability in the middle class service sector for the working classes, enabling the masses to afford and enjoy the trappings that were previously only attainable by the well paid and wealthy. As a result of this, class divisions were less obvious and consumption became a major factor in determining how society was characterised. 2009, p. 22). Bauman’s concepts of the seduced and repressed refers to his categorisation of consumers based on their ability to consume effectively in contemporary consumer society. Some of the factors taken in to account by Bauman for categorisation in to either group include: wealth, age, ability, disability, social status, freedom and discrim ination. Bauman argues that the seduced are the consumers that are able to buy into a particular lifestyle and are able to feel included in to certain social groups. Hetherington notes that Bauman argues the seduced are consumers that an display their perceived membership of social status to others by being able to purchase goods for reasons other than that of the function of the good itself. (2009, p 27). For example a ? 5 watch from a petrol station tells one the time, however, an ?80,000 Patek Philippe watch does much more than this. It is a non verbal means of conveying to others, the owner’s status as a wealthy individual. In this respect, Bauman’s concept of the seduced is similar to Veblen’s concept of conspicuous consumption. Hetherington notes that Veblen’s concept involves consuming as not nly a means to display to others one’s wealth but also as a means to join in, to be included in social circles of where the consumer feels that they be long. (2009, p. 33). However, consumers that have disposable income may choose not to fall in to Bauman’s category of the seduced for social, ethical or environmental reasons. For example, a consumer with the financial means of shopping for clothes in designer boutiques may choose not to be manipulated by media and buy clothes from local markets or second hand shops. An ethically minded consumer may choose not to buy items from the ‘big four’ supermarket chains, knowing that certain items may ave been manufactured by children in textile factories in Bangladesh for a pittance of a wage much like Lina (Taylor et al, 2009, p. 88). Therefore, by choosing not to participate; consumers are not necessarily of low status as Bauman would have us believe. As stated earlier, Bauman’s concepts of the seduced and repressed do not hinge singularly on a consumer’s ability to spend money, although this is a major factor in his argument. Bauman argues that consumers that fall in to his category of the repressed include everyone else that is not able to participate in being able to choose a particular lifestyle. According to Bauman’s concepts, a repressed consumer would include a consumer with ethical beliefs that would be forced to put aside those beliefs because of financial reasons. An example of this would be a single mother on a low income who although aware of the exploitation and working conditions that children in Bangladesh and similar countries are forced to work, in order to supply the likes of Primark, still has to clothe her children. Local markets with local products were possibly 15 years ago, the place to shop for inexpensive items. Those days have gone due to the power of the ‘big four’ and shops like Primark. For competitively priced items, there are increasingly less outlets for consumers such as this to shop. Another example of a repressed consumer is a consumer who, for environmental reasons, would prefer to buy locally grown produce from a farmer’s market rather than imported goods from one of the ‘big four’, and is unable to attend because of a disability. I. e. it may be virtually impossible to get around a muddy field in a wheelchair. Similarly, mobility in terms of transport may be the issue i. e if the potential consumer of the farmers’ market couldn’t afford a car or couldn’t physically rive through disability then they wouldn’t be able to access the market. As social networking sites such as Facebook are increasingly becoming part of people’s lives, primarily the younger generation feel it is imperative for them to have internet access to be included in certain social groups. By not having, or affording to have internet acc ess, social exclusions could occur, making the individual, as Bauman would put it, repressed. The same could be argued for older adults who may feel socially excluded, port retirement if internet access was not available to them. If Bauman were to categorise migrant workers in the U. K. , working long hours, in sometimes poor working conditions and for a minimum wage, one would imagine that, based on the concepts of seduced and repressed he would clearly categorise them as repressed due to the fact that they can not consume effectively. In contrast to this, one might argue that it is up to the individual to decide whether or not they categorise themselves in to either group and not for society to do so. A migrant worker on a low wage in this country may believe that he/she is actually seduced as he/she is able to provide for his/her family in their home country; enabling them to live to a much igher standard of living that if they had stayed in their native country and worked for a much lower wage. Being able to consume effectively in this case makes one realise that aspirations of levels of consumption become much more personal to the individual. Data from a study by the ONS, (2009. p. 24), shows that the average weekly household expenditure in the U. K. totals ? 372, (after the mortgage or rent has been paid). A total of ? 157, 42% of the total, is spent on items such as recreation and culture, transport and restaurants and hotels. Based on these figures, Bauman’s concept of the seduced would include the average U. K. family One could argue that Bauman’s concepts of the seduced and repressed are ambiguous in terms of defining categories and may just as well use concepts such as the rich and the poor, as with such concepts it would be assumed that the writer meant in terms of money where as the reader may refer to some sections of society as rich in time, e. g. the unemployed, where as wealthy entrepreneurs may be poor in time due to the long hours that they work. Vivienne Brown argues that as a global nation, we are increasingly consuming at a rate that is environmentally unstable due to the amount of waste that is being created y consumers, thus putting the future of the planet’s ecosystem’s ability to continue into the future at risk. (2009, p. 115). Based on figures compiled by the ONS, (2009,p. 112), real average earnings in the U. K. have increased by 50% between 1990 and 2007. If, based on Bauman’s concepts, the average family is seduced, then increasing expend iture on goods surely demonstrates that the social implications are that the world is becoming increasingly environmentally unstable. In conclusion, Bauman’s concepts of the seduced and repressed, although somewhat stereotypical does show a large cross section of society as a whole. However, as a role or understanding the place of consumption in contemporary consumer society, one may argue that there are far too many examples to contradict these concepts. Bauman has applied his concepts to a majority of particular sections of society and not taken in to account the views of individuals, rather generalising categories subject to their social group, age or ability. WORD COUNT : 1357 References Taylor, S. , Hinchliffe, S. , Clarke, J. and Bromley . S (2009) Making Social Lives, Introducing the social sciences, Milton Keynes, The Open University. Staples, M. , Meegan, J. , Jeffries, E. and Bromley, S (2009) Larning Companion 2, A Spark From Menlo Park EssayIntroducing the social sciences, Milton Keynes, The Open University. SELF REFLECTION I found the course material for this assignment particularly interesting. I felt that I understood the coursework. However I found putting my thoughts down on paper for this TMA much more difficult. I am trying to take on board the comments from my last TMA. Discuss the role of the concepts of the seduced and repressed for understanding the place of consumption in contemporary consumer society Bauman’s ‘repressed’ low income, disabled, loss of social interaction. Not able to afford to be manipulated by the media Bauman’s ‘seduced’ consumers with disposable income able to consume effectively. Identity. Belonging to a particular social group Ethnic minorities, older people on state pensions. Restrictions on involvement due to lack of finance Conceptual shift from Industrial to Consumer. Luxury items now available to the masses. Buying lifestyle Problem with concept. Individuals may choose not be seduced due to ethical issues or see through the media manipulation. Migrant workers seduced or repressed? Individuals choice? Social messages associated with consumption. Veblen Conspicuous consumption. Buying to show status within society

Tuesday, December 3, 2019

Looseness - In The Skin Of A Lion By Michael Ondaatje Essays

Looseness - ?In The Skin Of A Lion? By Michael Ondaatje Let me now re-emphasise the extreme looseness of the structure of all objects How Ondaatje makes use of loosness in the novel. In ?In The Skin Of A Lion? by Michael Ondaatje, ?the extreme looseness of the structure of all objects? is carried into the themes, characters and into the nature of the novel itself. Ondaatje uses a ?looseness? in the style of the novel - post modernism, and ?looseness of structure? in the way that people are able to stretch and expand their boundaries: transform or mask themselves into someone not typical of their social group. This novel was written in the late 1980s and is classified as a post-modern work. Essentially, ?In The Skin Of A Lion? has many traits of a post-modern novel, it deals with chaos and order, has multi-layered interpretations, provokes an ambiguous and mixed reaction from the reader, and has varied approaches to the conventional storyline; beginning, exposition, and closure. There are liberties taken with the time structure of the narrative. The story itself is like a ?mural, [the] falling together of accomplices.? Ondaatje tells of ordinary people who's stories interlock and intersect, with many ?fragments of human order?. Ondaatje does not tell the stories loosely and scattered with no real purpose in mind, he employs recurring images and motifs, for e.g. moths and insects, feldspar. This is to provide continuity and relevance, and helps him to give a view on the untold history of Toronto. An emphasis is placed on the story that comes from different viewpoints and angles - the ?chaos?, and then structures it so that its order of history is ?very faint, very human? as opposed to official histories. It takes every single word from the first page to the last, in order to make sense of the meanings, which ?travel languorously like messages in a bottle?. The novel's storyline is not linear, it slides from one character to the next, then slips and loses itself in the time that it created, ?five years earlier, or ten years into the future...? The prologue only makes sense once the end is reached, and the bits in between all mingle and melt into one another until most of the completed narrative is achieved. In fact, it takes a few good readings to pick up the events and stitch them together to create order, and only then are the meanings apparent. ?Meander if you want to get to town?. Even when the book is finished, there is no distinct closure and finality of the narrative; the story itself is in the process of being told. ?This is a story a young girl gathers in a car, and in that same way, it tells of how that car trip started, so the tale backs up on itself. The novel constantly brings attention that it itself is a work of fiction. There are constant references to art, music, drama, film, photography, and literature, as well as devices used ?You reach people through metaphor?. It implies that it is a creation, ?Only the best art can order the chaotic tumble of events..? and even ?The first sentence of every novel should be. Authors, painters, singers and actors all feature highly in a book about peoples' creation of their lives and history. Ondaatje's language in the novel borders on poetry. Imagery, figurative language and emotive words abound whenever he is being descriptive, or making a point. The second paragraph at the beginning of ?Caravaggio?, ?by noon [?] onto the blue metal?, has a certain rhythm in the words and sentences, ?Taking an innocent step/He would fall through the air and die?, ?joined by a rope - one on each slope?, that somewhat mirrors lines in poetry. Poetic devices are in the scene of the puppet-show. Similes ?Machine locked in habit?, economic use of words ?exhausted statuary?, and repetition ?There. There. There? effectively convey a vivid image to the reader. There is not just flexibility in the structure of the novel and how it is written, it is also carried into themes. One of the issues deals with the looseness of boundaries, especially the boundaries of stereotype and class, ?Gestures, and work and bloodline are the